Summary: The Lexus and the Olive Tree

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SUMMARY: THE LEXUS AND THE OLIVE TREE
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Uploaded: 17 June 2018

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The must-examine summary of Thomas Friedmans e book: The Lexus and the Olive Tree: Understanding Globalization.

This complete precis of the thoughts from Thomas Friedmans ebook The Lexus and the Olive indicates that globalisation is a fundamentally new and better manner to do commercial enterprise. As such, a brand new and brighter generation of globalisation is simply in the technique of beginning as all of the primary marketplaces evolve towards becoming global markets. Thomas Friedman makes use of a metaphor to provide an explanation for the demanding situations in this upcoming technology of globalisation: the human pressure for enrichment and the exceptional products (represented by the Lexus) will on occasion battle with the herbal desire to hold directly to what has traditionally mattered in creating a sense of country wide and private identification (represented by using the Olive Tree). The challenge for people and countries could be to find and maintain a wholesome stability among the ones views. This summary highlights that globalisation creates the possibility to promote into enormous markets however pure business achievement will simplest be meaningful if it can be accomplished the use of approach that replicate the distinctiveness and cultural values of the human beings involved.

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